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Premier Insight : Consumer sector: New instant noodle product is coming to the market under brand Fit Mee from PT Fit Indonesia Tama.
Friday, May 11, 2018       09:28 WIB

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Consumer sector: New instant noodle product is coming to the market under brand Fit Mee from PT Fit Indonesia Tama. The product is targeting the upper income segment and is priced for Rp 15.000 per pack. Management aims to obtain 10% of the Indonesia's instant noodle market share, which today is led by and Wings Group. For initial phase, the company will be focusing mainly on in e-commerce distribution. (Kontan).

Sumber : IPS RESEARCH

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